In the said week, Colors had notched up an impressive 304 GRPs against 305 of Star on the back of the 'bumper' episode of Balika Vadhu that saw Pratap's death. Interestingly, while the show opened with 2.8 TVR, the launch week of Koi Aane Ko Hai (week 11, March 8 to 14, 2008) also saw Colors giving up most of its gains of week 9 ( February 22 to 28) against Star Plus. We want to experiment with different genres and this show is an attempt to build a new brand on Colors,' she adds. 'If Balika Vadhu is real, so is Koi Aane Ko Hai. The intention behind making the show is positive,' says Ekta.Īccording to Colors' programming head Ashvini Yardi, Koi Aane Ko Hai is in line with their programming thought process.

Apparently she thinks Koi Aane Ko Hai is different because it is a socio-horror show, supported by research. Ekta wasn't keen on making an outright supernatural show earlier because she thought the evil force might strike at her or at her business. My show deals with some such real stories,' she adds. 'Such things have happened to some people and one keeps hearing such stories. It is not known whether Ekta believes in spirits, ghosts and the supernatural, but she says real-life stories of spirits and ghosts are not uncommon. However, Koi Aane Ko Hai will also contain both elements of soap and family drama blended into horror and paranormal for chills and thrills. Each story will run into 10 to 12 episodes or even more and every series will deal with real-life cases of supernatural stories. Adapted from a Marathi play called Savita Damodar Paranjape, the show will cover the entire realm of the supernatural - ghosts, ghouls, goblins, zombies and haunted houses.

While Ekta is making two soaps for NDTV Imagine, the soap queen's first show for Colors is a bi-weekly weekend supernatural show called Koi Aane Ko Hai that replaced Dancing Queen from March 13.Ī mini-series of 52-episodes spread over six months, it is intended to build a brand for the supernatural genre on Colors. Just like NDTV Imagine, for which Ekta Kapoor started making shows a year after the channel's launch, the Czarina of television soaps has launched her maiden show on Colors nearly eight months after its high-profile launch.

Colors Tv Drama Koi Aane Ko Hai Serial